How Nike use social media?
Nike is use social media platforms to create interactions between customers and brand. Also, they want to create a family as one with their fans. Nike is the one of the most followed company on social media sites. Company have social media accounts on all main platforms likes Facebook, Instagram, Twitter, YouTube and many more. Nike Instagram account is fourth largest brand with 89M followers. Company use Instagram little bit more as compare to Facebook posts on average with post once a week.
At present Nike Facebook page has 32M followers and 89M followers on Instagram.
Nike most of the posts are related to every sports because Nike is the one of the largest sports brand in the world. Moreover, they had contract with world top class athletes like LeBron James, Cristiano Ronaldo etc. as their influencers. They use both pictures and videos for their advertisement. Company is also engaged in posting motivational videos and pictures.
Posts – Average basis on a week.
Nike 